Green Marketing & Sustainable Marketing

The pollution on the planet earth has been rising at a  rapid rate which has made the human life miserable. The human activity for satisfying the unlimited desires has made production and consumption to increase at a faster rate. The problem of environmental pollution is taking place due to the consumerist lifestyle of the human beings and least focus on preserving the environment for the future generation. Therefore the focus on greening the marketing practices has been a debatable topic in the contemporary world. Even though green marketing was in the top listed research areas of academics for decades, the avenues are still available to be researched particularly on the green marketing practices of the developing world. 

#ICAM 2017 welcomes the abstracts on Green Marketing & Sustainable Marketing". 

Conference Track: Green Marketing & Sustainable Marketing

Interested in sharing your views about this broad topic?
Then, join us as a presenter!

send your abstracts at abstract@marketingconference.co

Prof A. Parasuraman

A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) and Director of PhD Programs at the School of Business, University of Miami. He teaches and does research in the areas of services marketing, service-quality measurement and improvement, and the role of technology in marketing to and serving customers. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control.

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